Expanding natural habitat is the most effective strategy to enhance pollinators: for wild bees up to 16–18%, and butterflies up to 37%, natural habitat coverage in agricultural areas; far beyond the current EU Biodiversity Strategy target of 10%. Habitat quality is important for maximising benefits to pollinators, so restoring highdiversity habitats and strengthening incentives to increase habitat quality are key avenues for impact. To ensure the longevity of pollinator habitats and sustainably reverse pollinator declines, long-term support for farmers is key through policy instruments such as CAP measures.