On the Swiss Central Plateau, many agricultural soils are waterlogged, reducing yields and requiring costly drainage. Converting these areas to grassland affects food production and farm income. Paddy rice cultivation offers a promising alternative by maintaining production, reducing soil shrinkage, and supporting wetland biodiversity. Since 2017, Agroscope, HAFL, and partners have conducted pilot trials showing the crop’s potential as a profitable niche product despite challenges like weed control and water management. Multi-year field trials and close collaboration with farmers aim to improve cultivation techniques, assess environmental impacts, and develop ecological standards. Findings will be shared through guides, certification labels, and a documentary to support sustainable paddy rice production in Switzerland.