AGRI4POL’s ambition is to assist the transition of agriculture from being a pressure on pollinators to becoming a positive force for managing and restoring pollinator biodiversity, crop pollination services, and co-benefits to ecosystems and people. To achieve this transition towards more pollinator friendly farming systems and value chains, AGRI4POL will advance understanding of crop-farming system-pollinator relationships from the crop gene to the agroecosystem. We will identify crop lines suitable for breeding pollinator-smart varieties. We will study how pollinator-crop relationships are modified by the diversity and rotation of crop species and varieties, by ecological infrastructure, and by future climate or land-use change. This will allow to provide recommendations for optimising landscapes for crop pollination, pollinator biodiversity and multiple ecosystem benefits. AGRI4POL research will be supported by multi-actor engagement to assure its relevance and acceptability of management options to farmers and society. This will also enable assessments of socio-economic and policy obstacles and opportunities affecting the feasibility and uptake of pollinator-friendly farming.